Webinar: 2024 Technology State of the Industry: Key Trends & Takeaways for Promo Pros

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Wild Wednesday Webinars

Wednesday, Sept 25, 2024

12:30 to 1:30 p.m.

2024 Technology State of the Industry: Key Trends & Takeaways for Promo Pros

Presented by

Mykayla Goodwin

Vice President, Strategy, OrderMyGear

Companies of all sizes power the $26B promotional products industry - and it's getting more competitive as new companies get into the business of selling branded merchandise. Do you know how your business stacks up? Join Mykayla Goodwin, VP of Strategy for OrderMyGear (OMG), as she reveals the results of OMG's latest Technology State of the Union Report with data from 1,000+ promotional product distributors, apparel decorators, and team dealers. She'll unpack key insights you can use to benchmark your business and customers, including:

 Learning Outcomes:

• Characteristics of companies that sell branded merchandise such as average annual sales, employee count, and decoration habits
• Technology adoption patterns
• Top sales channels and use cases

About MyKayla: A self-described professional student, Mykayla Goodwin is the VP of Strategy for OrderMyGear (OMG), an online store platform for selling branded merchandise to groups. As a strategy leader, Mykayla is focused on identifying growth opportunities and guiding company strategy through market research and strategic planning. She also assists with positioning to help the market understand who OMG is, what they do, and how they’re different from the rest. Mykayla received an M.B.A. from University of North Carolina Charlotte where she focused on innovation and growth strategy, as well as a B.B.A. in Marketing from Texas State University.

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